Hardmailing.com is fast becoming the Internet's largest website dedicated to direct mail marketing and postcard marketing for Publicly Traded Companies. Over the last decade we have worked with hundreds of public companies focused on increasing public awareness. We maintain a highly targeted mail list specific to investors looking for unique investment ideas in the microcap public arena.

Hardmail - postcards are the workhorse of direct marketing. Direct marketers have used postcards for decades, for the simple reason that they work. Why else would they still be around after all these years?

Hardmail is one of the most common forms of direct marketing in use today. Marketers have used direct mail marketing for decades to get their message across. It's a proven, versatile and measurable marketing channel.

After 10 years in the Hardmail business, we have formulated 5 of the best ways to improve your direct mail postcard response rates:

1. Start with the big idea.
A good offer will motivate people to respond. A solid promise of value will motivate people to respond. But a pretty postcard alone will not. So before you worry about the wording or the design of your direct mail postcard, focus on the big idea. What's the whole point behind your direct mail postcards? What's the offer, incentive or idea that's going to make people say, "Wow, I definitely want to learn more about that!"

2. Invest in your mailing list.
Now that you have a big idea for your direct mail postcards, you'll need to match it to the right group of people. In reality, you should already have a profile in mind of your ideal customers -- that's Good Business 101. But you'll need a direct mail list that matches your ideal audience profile as closely as possible. A list similar to what we have accumulated over the last decade of business working closely with Companies that trade on the Pink, OTCBB, and AMEX markets.

Don't skimp on this step. An in-house list of qualified prospects is usually the best way to go. If you don't have one, call in the experts. Our highly targeted list focus on investors who buy Penny Stocks with great stories.

3. Polish that postcard headline.
Direct mail postcards have only a brief moment to capture the reader's attention. I refer to this as the "golden glimpse" -- that moment when your postcard comes out of the mailbox and either engages them or loses them. A strong direct mail headline goes along way in helping you survive the golden glimpse. So rewrite your headline as many times as needed until it is (A) easy to read at first glance, (B) interesting in some way, and (C) suggestive of the value to come.

4. Choose the right postcard image.
Obviously, direct mail postcards have limited space. So in most cases, you should only have one dominant image on the non-address side of the postcard. Don't choose an image just because you think it's neat or pretty. Your postcard's image will support the headline mentioned above, and vice verse. Together, they must identify and engage the audience. So choose an image for your Direct mail postcards that is (A) eye-catching, (B) relevant to your headline and message, and (C) relevant to the reader in some way.

5. Limit the postcard's scope.
We've already mentioned the limited space of a direct mail postcard. Because of this, it's wise to limit the scope of your message to one major product or idea. Make it your direct mail copywriting mantra: "One idea per postcard!"
Over the last decade we have developed the experience, this lists, and the programs to assist Public Companies expand their investor/shareholder base.

Let Us Help You Today !!!